Data Tracking with MEMORvINO Connecting Wine & People
WENDA an innovative Italian startup, that delivers IoT solutions to support product quality and performance in the Food & Beverage market. They have designed, engineered and developed MEMORvINO in an aim to gather data, use it to give meaningful insights, and enable data-driven decisions.
WENDA has three major IoT innovations: Unique, a patented tracking solution to protect the quality and the authenticity of fine wine bottles, jODYN IoT, an integrated tracking solution specifically tailored for transport and logistics, and MEMORvINO a lead and data generation solution for Wine Tasting Events.
Wine Tasting Events are hugely popular all over the globe and hundreds take place daily. They gather large numbers of people to taste and discover new wines. Over the course of an event, attendees will taste numerous wines from different producers and it is not always easy to keep a record of which wines have been tasted or who the producer of the preferred wines is.
Tracking the data from wine tasting events is challenging; wine producers want to know who attended and what wines were tasted by whom so that they can personalize their follow-ups post-event. Attendees want to know what wines they tasted and how to purchase the ones they liked.